- It’s never too late the wade into the world of social media and expand the reach of your message. Online media and word of mouth marketing expert Idil Cakim introduces us to best practices and a method for building our online profile.

İdil Çakım
Senior Vice President of Interactive Media
Idil Cakim is a Senior Vice President of Interactive Media in Golin Harris's Dialogue Group. She specializes in social media and word of mouth communications and works with clients from a wide array of industries. She is the author of the book Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers (Wiley, 2010).