Serfinaz Altun | Baking Ideas in the Kitchen of Life

Serfinaz Altun is a passionate soul in love with communications! 22 years young in the industry. She is the right hand of the Chief Marketing Officers and Agency Heads as Founder & Idea Master Chef at Idea Bakery Consultancy & Training Company. Serfinaz is a big supporter of all events where creativity is recognized and celebrated. She has been a tutor at Cannes Lions Young Marketers Academy four years in a row, inspiring and training star marketers. She has also been a jury member and speaker at the Crystal Apple Festival of Creativity. She is a veteran of Procter & Gamble with 16 years of experience managing equity and integrated communications of $8 billion brands. Serfinaz wears a second hat as Training Captain for P&G for Central & Eastern Europe, Middle East Africa (CEEMEA) and North America for 6+ years. She has been a world hopper during this time with responsibilities in western Europe, CEEEMEA, the USA and Canada. She is a happy holder of the Global Advertising Leadership Award within Procter & Gamble and Cannes, Effie, Crystal Apple, Golden Drum, Mixx and Mobius Awards with her brand and agency teams. Her life motto is “The best master is always an apprentice.”