Serfinaz Altun | Baking Ideas in the Kitchen of Life

Serfinaz Altun is a master baker of ideas. As an Idea Master Chef at Idea Bakery, she bakes up fresh, bold, global, and local ideas that give meaning to brands and improve the lives of the people they touch.

  • Serfinaz Altun

  • Master Chief at Idea Bakery
  • Serfinaz Altun is a passionate soul in love with communications! 22 years young in the industry. She is the right hand of the Chief Marketing Officers and Agency Heads as Founder & Idea Master Chef at Idea Bakery Consultancy & Training Company. Serfinaz is a big supporter of all events where creativity is recognized and celebrated. She has been a tutor at Cannes Lions Young Marketers Academy four years in a row, inspiring and training star marketers. She has also been a jury member and speaker at the Crystal Apple Festival of Creativity. She is a veteran of Procter & Gamble with 16 years of experience managing equity and integrated communications of $8 billion brands. Serfinaz wears a second hat as Training Captain for P&G for Central & Eastern Europe, Middle East Africa (CEEMEA) and North America for 6+ years. She has been a world hopper during this time with responsibilities in western Europe, CEEEMEA, the USA and Canada. She is a happy holder of the Global Advertising Leadership Award within Procter & Gamble and Cannes, Effie, Crystal Apple, Golden Drum, Mixx and Mobius Awards with her brand and agency teams. Her life motto is “The best master is always an apprentice.”

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